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About Us


Sol Puro (translated from Spanish as Pure Sun) was inspired by my desire to embrace and rediscover my roots through my natural hair texture. Our brand symbolizes authenticity and is an homage to our culture in the island of Borikén.

In 2013 at age 16 I decided that I wanted to stop straightening my hair and got my first “big chop”. Prior to this, I had hardly ever embraced my natural hair texture and frequently used heat as well as chemical treatments to alter my curl pattern. I began watching YouTube videos focused on transitioning to being naturally curly and quickly took an interest in what ingredients are used in the products I was using. Several years later after growing tired of using products that consisted of a ton of filler ingredients, I began to do my own research on how to formulate my own products. After a lot of trial and error and continued research, I finally have beautiful hair and products that provide real results.

My key to achieving healthy hair and length retention is patience paired with our products that are handcrafted and produced in small batches. My goal is to affordably provide people with products that are natural and contain high quality ingredients that will improve their scalp and hair health. 

Inspired by the sun, purely for you.